{"id":1496,"date":"2021-12-17T12:02:00","date_gmt":"2021-12-17T12:02:00","guid":{"rendered":"https:\/\/www.iamdanram.com\/blog\/?p=1496"},"modified":"2023-01-24T20:07:38","modified_gmt":"2023-01-24T20:07:38","slug":"public-speaking-5-tips-to-win-new-clients","status":"publish","type":"post","link":"https:\/\/www.iamdanram.com\/blog\/public-speaking-5-tips-to-win-new-clients\/","title":{"rendered":"Public Speaking: 5 Tips to Win New Clients"},"content":{"rendered":"\n

Written by Guest Blogger Ashish Arora<\/em><\/p>\n\n\n\n

Acquiring new clients in today\u2019s hyper-competitive era is easier said than done. As a business owner, you implement all possible strategies, such as content marketing, maximizing search engine optimization (SEO), developing business partnerships, referral marketing, highly targeted advertising, social media marketing, and whatnot, to win more clients. But sometimes, despite all efforts, you fail to get enough leads in your sales pipeline. If you are in the same boat, it\u2019s high time to find the root cause! Let us help you find the right cause – you might have forgotten to embrace one of the most effective marketing strategies, i.e., public speaking.<\/p>\n\n\n\n

Undoubtedly, artificial intelligence has completely redefined and revolutionized the customer service landscape, thereby helping businesses provide better support to their clients at more touch points along their journey. However, it lacks the most crucial element that is essential to turn prospects into clients\/customers – the personal touch. Public speaking can provide that! <\/p>\n\n\n\n

Wondering how public speaking can help you grow your business? Read the blog post! <\/p>\n\n\n\n

Public Speaking: An Incredibly Valuable Sales Tool <\/strong><\/p>\n\n\n\n

The mere thought of standing in front of the mass audience and delivering a speech breaks out even the most experienced speakers in a cold sweat. But those who understand the power of public speaking better know how to calm their nerves and leverage speaking gigs to grow business.<\/p>\n\n\n\n

Public speaking engagements provide you an opportunity to engage and enlighten the audience, change their perceptions, establish credibility and interest in your product\/service, and build and nurture strong relationships. Despite being in the digital age, customers still buy from people (not from machines). When potential clients see you speaking at the events with authenticity, clarity, confidence, and authority, their trust in your offerings gets strengthened, and they feel encouraged to take action. And this ultimately leads to more sales.<\/p>\n\n\n\n

Public Speaking Tips to Get New Clients<\/strong><\/p>\n\n\n\n

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  1. Identify Your Ideal Clients and Speak to Them<\/strong><\/li>\n<\/ol>\n\n\n\n

    Most of the time, even the influential talk falls flat. The reason is – speakers deliver a generic talk without taking into account that their offering is \u201cnot suitable for everybody.\u201d Here, you must understand that having a niche is essential to turn your speaking into a paying business.<\/p>\n\n\n\n

    Indeed, public speaking is a time-consuming activity, and you must use it shrewdly. So, the best approach is – identify and narrow your ideal clients. To be more precise, your ideal clients are those who have a problem that you can solve, they are engaged with your brand, they have the means to purchase and use your service\/product, and they share your brand\u2019s values.<\/p>\n\n\n\n

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    1. Choose the Right Topic<\/strong><\/li>\n<\/ol>\n\n\n\n

      There are dozens of topics you can speak on, but they would not all be equally apposite and relevant to your potential clients. To choose the right topic for your speech, take the time to do your research and know more about your prospects. Find out what they are worried about, what challenges they are currently facing, what their goals are, who they trust more, what experience thrills them, etc. It will help you focus your message on the problems they want to solve and connect with them in a meaningful manner.<\/p>\n\n\n\n

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      1. Position Yourself a Thought Leader<\/strong><\/li>\n<\/ol>\n\n\n\n

        If you want to establish yourself as a thought leader, master public speaking. An audience\u2019s perception of your values and beliefs is entirely determined by your speech and how it is delivered. Showing up at events as a speaker and sharing your insights and expertise based on the upcoming trends to achieve actual business results will help you attain the status of \u201cthought leader.\u201d Further, when you speak as a thought leader in speaking engagements, chances are high to drive qualified leads directly into your sales funnel.<\/p>\n\n\n\n

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        1. Deliver a Memorable Experience<\/strong><\/li>\n<\/ol>\n\n\n\n

          No matter how many statistics and facts you have incorporated in your slides to make your overall presentation informative, the audience will forget it all as soon as they leave the hall. However, they will remember the presentation long after it is over only if you provide a gripping experience to the audience through your talk. Here are a few tips to make your presentations memorable:<\/p>\n\n\n\n