{"id":1400,"date":"2021-10-08T01:59:00","date_gmt":"2021-10-08T01:59:00","guid":{"rendered":"https:\/\/www.iamdanram.com\/blog\/?p=1400"},"modified":"2023-01-24T20:16:56","modified_gmt":"2023-01-24T20:16:56","slug":"the-3-cs-of-compelling-storytelling","status":"publish","type":"post","link":"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/","title":{"rendered":"The 3 C\u2019s of Compelling Storytelling"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Written by Guest blogger Kyle Murtagh<\/em><\/p>\n\n\n\n

When it comes to storytelling, you want to captivate your audience at every stage; hook them in, tantalise them with the details and have blown them away by the end, making sure they always remember you.<\/p>\n\n\n\n

Here are my top tips \u2013 which I call the \u20183 C\u2019s\u2019 \u2013 that will help you tell compelling stories while public speaking.<\/p>\n\n\n\n

\"Create<\/figure>\n\n\n\n

1.<\/strong>       Create Some <\/strong>Conflict<\/strong><\/p>\n\n\n\n

Conflict is a story\u2019s beating heart. Don\u2019t believe me? Have you ever listened to a story where everything is going well at every stage, that then finishes with a happy ending? How do you think you would react? You might feel pleased with the result \u2013 but will it have sustained your interest throughout?<\/p>\n\n\n\n

There\u2019s a reason that stories are never told this way.<\/em><\/p>\n\n\n\n

Any great story needs conflict \u2013 it helps the audience feel that the happy ending has been earned<\/strong>.<\/p>\n\n\n\n

A great example of this is the story of Aron Ralston. You may not have heard of him \u2013 but you will have heard his story, made famous around the world with the hit film \u2018127 Hours\u2019<\/em>.<\/p>\n\n\n\n

Aron had been climbing in Utah for around six days, by himself, when disaster struck \u2013 a boulder fell on his arm, trapping him with limited supplies, no phone, and worst of all \u2013 nobody knew where he was.<\/p>\n\n\n\n

With every detail in this story, the tension builds. The audience is spellbound, on the edge of their seats, wondering \u2013 is he going to make it?<\/strong><\/p>\n\n\n\n

He managed to keep himself alive with sheer willpower, eventually being forced to cut off his trapped arm with the small knife he had in his backpack to escape his fate.<\/p>\n\n\n\n

You may not have an example quite this extreme \u2013 but you can replicate the effect that this story has<\/em>.<\/p>\n\n\n\n

Ensure there is conflict when you are telling a story \u2013 your audience will become invested in the outcome, and you will have their attention from your first word to your very last.<\/p>\n\n\n\n

\"Crossroad\"<\/figure>\n\n\n\n

2.<\/strong>       Present a Crossroad<\/strong><\/p>\n\n\n\n

In the hit movie \u2018The<\/em> Matrix\u2019<\/em>, the title character Neo is presented with the opportunity to take either the red pill, or the blue pill. If he takes the red pill, he will learn an undeniable new truth about the reality he lives in \u2013 a truth that would change everything. Or he can take the blue pill \u2013 the safe option, where he continues with life as normal, in ignorance of how things really are.<\/p>\n\n\n\n

Hearing this dilemma, the audience automatically thinks – What would I do?<\/strong><\/p>\n\n\n\n

Try to always help your audience put themselves in your shoes when telling a story.<\/p>\n\n\n\n

Describe a difficult decision that needs to be made in the context of your story. Explore the benefits and drawbacks of each path that can be taken at the crossroads \u2013 and hint at the outcome for each choice.<\/p>\n\n\n\n

The more your audience is thinking about how they would act, the more invested they become in what happens next. So, think about creating a crossroads in your next story \u2013 it will make your audience listen even more closely.  <\/p>\n\n\n\n

\"Bring<\/figure>\n\n\n\n

3.<\/strong>       Bring your <\/strong>Characters<\/strong> to life<\/strong><\/p>\n\n\n\n

Believable \u2013 and therefore relatable \u2013 characters are critical to compelling storytelling.<\/p>\n\n\n\n

Include as much detail as you can to really bring each character in your story to life. What do they look like? What are their hopes and dreams \u2013 and what are their fears?<\/p>\n\n\n\n

Once your character is believable, they can become incredibly powerful \u2013 as the audience will see themselves reflected in your character.<\/em><\/p>\n\n\n\n

In my award-winning Toastmasters International competition speech, I include the world-famous writer, Maya Angelou, as one of my key characters. You see, Maya Angelou had an incredibly difficult childhood \u2013 which resulted in her not speaking for five years.<\/strong><\/p>\n\n\n\n

Now, there is no doubt that she faced a terrible situation. But within this trauma, Maya Angelou found her greatest gift \u2013 her ability to write<\/strong>. And when asked about this time of her life, she said something that all of us can relate to:<\/p>\n\n\n\n

\u201cYou may not control all the events that happen to you, but you can decide not to be reduced by them.\u201d<\/em><\/p>\n\n\n\n

In this one sentence, Maya\u2019s wisdom and authority as a relatable character becomes clear to the audience.<\/p>\n\n\n\n

Now, you may not have experienced the same kind of trauma as Maya Angelou. But – the wisdom that she provides can be applied to the struggles and challenges that anyone <\/strong>can face in their life.<\/p>\n\n\n\n

Create vivid characters who can have this kind of influence \u2013 it will bring your storytelling to life in a whole new way.<\/p>\n\n\n\n

Kyle Murtagh<\/strong> is Scotland\u2019s most exciting public speaker.\u00a0 In 2018, he founded \u2018Confidence by Design\u2019, an industry-leading presentation skills company that has helped people from all walks of life to transform their public speaking abilities – from global corporations to ambitious entrepreneurs. His passion, hard work and talent have also led him to win multiple public speaking accolades, including becoming a European Champion in 2021. He is also the author of \u2018The 5 Pillars of Effective Public Speaking\u2019\u00a0 where helps people discover how to unlock their public speaking potential to achieve tangible results. Connect with Kyle here: \u00a0 \u00a0 YouTube<\/a> \u00a0 \u00a0 \u00a0 Website<\/a>\u00a0 \u00a0 \u00a0 \u00a0 LinkedIn<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Want to learn more? Subscribe to the Blog!<\/a><\/div>\n<\/div>\n\n\n\n
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Dan Ram<\/a> <\/a>ignites the stage as an in-person event and virtual event EMCEE & Speaker at over 100 events a year.  He has shared the stage with international luminaries including President Barack Obama, Sir Richard Branson, Reid Hoffman, Nico Rosberg, and Grammy-winning artists and celebrities.  Level up your communication skills through his course and mastermind  \u201cSpeaking Success\u201d<\/a>.  If  you want to make this the year that you master your personal brand, check out Dan\u2019s Full Service Personal Branding Agency. His passion is to inspire people with his motto \u2018Start Now Start Simple\u2019 in building a future we all want to live in.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

3 ways speakers can improve their storytelling<\/p>\n","protected":false},"author":2,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[120,117,64,107,103,96,113,65,79,111,112,114,75,74,63,119,98,100,102,99,109,106,101,118,105,104,66,97,110,76],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-bloggers","tag-nbsp-how-to-become-a-professional-speaker","tag-wpparagraph-pstrongkeywords-strong-virtual-event","tag-award-winning-speakers","tag-body-language-effects-on-speech","tag-body-language-in-public-speaking","tag-event-organizer","tag-facial-expressions","tag-hire-an-emcee","tag-hiring-a-virtual-speaker","tag-how-to-become-a-better-communicator","tag-how-to-become-a-better-speaker","tag-how-to-become-a-better-speaker-in-meetings","tag-how-to-emcee-a-virtual-event","tag-how-to-monetize-your-virtual-event","tag-keynote-speaker","tag-poetry-slam","tag-presentation-anxiety","tag-presentation-tips","tag-public-speaker-secrets","tag-public-speaking","tag-public-speaking-techniques","tag-speech-writing","tag-speech-writing-tips","tag-the-moth-story-hour","tag-the-power-of-rapport-building","tag-tips-on-how-to-overcome-stage-fright","tag-top-motivational-speakers","tag-virtual-conference","tag-virtual-presentation","tag-virtual-reality"],"aioseo_notices":[],"yoast_head":"\nThe 3 C\u2019s of Compelling Storytelling - IamDanRam - Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 C\u2019s of Compelling Storytelling - IamDanRam - Blogs\" \/>\n<meta property=\"og:description\" content=\"3 ways speakers can improve their storytelling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"IamDanRam - Blogs\" \/>\n<meta property=\"article:author\" content=\"iamdanram\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T01:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T20:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iamdanram.com\/blog\/wp-content\/uploads\/2021\/10\/Copy-of-How-to-create-engaging-Virtual-Events-Banner-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2896\" \/>\n\t<meta property=\"og:image:height\" content=\"1448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DanRam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DanRam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/\"},\"author\":{\"name\":\"DanRam\",\"@id\":\"https:\/\/www.iamdanram.com\/blog\/#\/schema\/person\/9891a73ab0cfa3cdfbb63f93eee9443e\"},\"headline\":\"The 3 C\u2019s of Compelling Storytelling\",\"datePublished\":\"2021-10-08T01:59:00+00:00\",\"dateModified\":\"2023-01-24T20:16:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iamdanram.com\/blog\/the-3-cs-of-compelling-storytelling\/\"},\"wordCount\":987,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.iamdanram.com\/blog\/#organization\"},\"keywords\":[\"&nbsp; 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